According to zap2it, “I Know What you Did Last Summer” had 2.55 million viewers. TV by the Numbers reported last year that 3.18 million people tuned into the season four premiere.
But with this bad news, comes good news. Nielsen recently joined forces with Twitter and SocialGuide to bring a new rating system, Nielsen Twitter TV ratings. For the Week of September 30, The Vampire Diaries came in sixth. The majority of the shows were reality shows, except for Glee that came in seventh and Scandal that came in first. Miley Cyrus really took it away last week coming in second with ‘Miley the Movement’ and third with her hosting duties on Saturday Night Live.
Now we can’t compare what the Twitter ratings were last year, since this system did not exist then, but this is still good news. This social TV ratings system is interesting because it measures how many people are talking about an episode of a show and a show needs to be good for people to talk about it.
This ranking is ver impressive because the other shows ranked in the top ten are on the big networks, ABC, NBC and FOX. Competing against the top networks are hard, but The Vampire Diaries is proving it has what takes to be a contender.
TVD fans need to keep tweeting and showing their love for the show, but writers need to keep coming up with compelling story lines for fans to talk about as well.
It’s the first season with this new ratings system so we will have to see how TV shows do in the social networking world now.