Finally a Better TV Rating System

logoNielsen has launched a new TV ratings system and it’s a social TV rating system.

The Nielsen TV Rating System has flaws. According to an article on How Stuff Works, Nielsen uses something called statistical sampling. They use a sample audience to calculate the audience for programs and then estimates the number of views for the entire population. If that wasn’t flawed enough, Nielsen counts the live watchers and same day DVR watchers, Split Sider reports. So if you watch a show on your DVR the next day or online, if you are one of the samples, the view is not counted.

downloadNow there is a new ratings system, a social TV system.

Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen, said on the Nielsen website: “The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media.”

“As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data,” he added.

Posted by Chloe Sladden, the Head of Media for Twitter, posted on The Official Twitter Blog: “As the experience of TV viewing continues to evolve, our TV partners have consistently asked for one common benchmark from which to measure the engagement of their programming. This new metric is intended to answer that request, and to act as a complement and companion to the Nielsen TV rating.”

Finally the industry is realizing in this technological age and busy lives we all live, we don’t all watch TV the same way.

So how does this new rating system work? According to the Nielsen website, the total audience of social TV activity on Twitter is measured to give a precise size of the audience of social TV. Nielsen has recently required, SocialGuide, a provider in social TV measurement. SocialGuide  measures a unique audience for each show, twitter accounts that send out at least one tweet for an episode, the number of times any tweet was seen and the total amount of Twitter accounts having at least one impression of one or more different tweets about an episode. SocialGuide captures data from U.S. programs on 234 channels in English and Spanish and more than 36,000 programs.

Obviously there are still flaws in this method, like if you don’t have a Twitter account or are not an active user. But the good news is that this is another way to calculate how many people are watching shows. Hopefully the shows we love will stop being canceled so early.

images (1)Back in December Nielsen announced its multi-year agreement with Twitter to create the Nielsen Twitter TV Rating system, on their website. This agreement is to “deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.”

Here are the  Nielsen Twitter TV Ratings for the week of September 30, 2013:

Rank  Program Date Network Unique Audience Impressions  Unique Authors  Tweets 
1 Scandal 10/3/13 ABC 3655.227 38434.402 178.508 712.877
2 Miley: The Movement 10/2/13 MTV 3185.221 13641.183 90.906 142.427
3 Saturday Night Live 10/5/13 NBC 3146.468 15700.444 101.932 175.773
4 The Voice 10/1/13 NBC 2619.769 5962.454 61.463 106.624
5 The Voice 9/30/13 NBC 2558.678 7441.91 75.674 134.968
6 The Vampire Diaries 10/3/13 CW 2488.369 9597.879 101.795 277.978
7 Glee 10/3/13 FOX 2270.082 7495.195 86.494 196.016
8 Dancing With the Stars 9/30/13 ABC 2092.856 6770.088 33.789 59.77
9 The X Factor 10/2/13 FOX 2038.964 9044.174 95.963 255.164
10 The X Factor 10/3/13 FOX 1802.45 6291.99 75.835 188.766

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